If you’re a lover of fine beverages and looking to explore Cape Town’s vibrant culture, there’s no better place to be this November than the Cape Town Beverage Show. From the effervescent sparkle of champagne to the rich flavours of craft beer, this three-day event at the CTICC is an immersive journey through the world of beverages. Whether you’re here for a short visit or a seasoned local, this guide will show you how to experience the Cape Town Beverage Show like an insider.
Why the Cape Town Beverage Show Is a Must-Visit
The Cape Town Beverage Show, held from 22-24 November 2024, celebrates the best of global and local beverage craftsmanship. This year’s event promises a feast for the senses, with tastings, live demonstrations, cocktail competitions, and interactive workshops for all enthusiasts. It’s a place to sip, savour, and discover everything from craft spirits to premium wines and non-alcoholic specialties.

Highlights of the Show:
- Diverse Tastings: Sample an incredible range of beverages, from local wines and whiskies to unique gins and non-alcoholic concoctions.
- Interactive Classes: Perfect your cocktail-making skills with DIY cocktail classes, or learn about food pairings to enhance your tasting experience.
- Live Competitions: Don’t miss the cocktail competitions, where talented mixologists shake up innovative drinks to compete for top prizes.
Insider Tips for Making the Most of the Beverage Show
As a visitor, here’s how to fully immerse yourself in the festival like a local.
- Arrive Early: The Cape Town Beverage Show is packed with activities, so arriving early will give you the chance to explore at your own pace. Locals know that the lines for tastings and classes are shortest in the morning, so grab a coffee, plan your day, and start sampling.
- Plan Your Tastings: With so many options available, it’s easy to get overwhelmed. Focus on a few specific categories—like craft beer or South African wines—so you can truly appreciate each taste. Take breaks between tastings to reset your palate and ensure you enjoy each flavour fully.
- Bring a Reusable Bottle: It’s important to stay hydrated, especially when tasting different drinks. Locals often carry a water bottle to sip between samples, keeping their energy up and palate fresh for more tastings.
- Check Out the SA Brandy Foundation Centre: South Africa is known for its world-class brandy, and the SA Brandy Foundation Centre at the show is a must-visit for those looking to delve into this uniquely South African spirit. Here, you’ll get the chance to taste award-winning brandies and learn about their intricate production process.

Explore the Beverage Show Like a Local
For locals, attending the Cape Town Beverage Show is about more than just tastings; it’s a celebration of the city’s unique flavours and the art of drink-making. Here’s how you can elevate your experience:
- Take Part in a Workshop: Locals love to learn more about their favourite drinks, so why not join a cocktail-making class or a wine-pairing workshop? Not only will you learn new skills, but you’ll also get to interact with experts and fellow enthusiasts.
- Mix and Mingle: The show is a social event, and locals know it’s a great place to meet like-minded people. Strike up conversations with other attendees and ask for recommendations on their favourite tastings or go-to Cape Town spots.
- Taste Non-Alcoholic Options: Cape Town is seeing a rise in non-alcoholic beverages, and the Beverage Show has a section dedicated to this trend. From mocktails to alcohol-free beers and wines, you’ll find refreshing and sophisticated options to explore.

Where to Eat and Relax Nearby
After a day of tastings, you might want to unwind and grab a bite to eat. Here are some nearby recommendations for a well-rounded Cape Town experience:
- The Watershed Café: Located at the V&A Waterfront, this café offers a relaxed atmosphere and a menu featuring locally sourced ingredients.
- The Pot Luck Club: For a more refined dining experience, The Pot Luck Club offers small plates with bold flavours and is a favourite among locals.
- Silo District Dining: Explore the Silo District near the CTICC, where you’ll find a range of dining options from upscale restaurants to more casual eateries, perfect for winding down after the event.
Why the Cape Town Beverage Show Is Perfect for Couples
The Cape Town Beverage Show is an ideal outing for couples looking to experience the city’s flavours together. From the excitement of discovering new drinks to the shared fun of a cocktail class, this event offers plenty of opportunities to bond. And with the city’s beautiful skyline and mountain views as a backdrop, it’s also a romantic setting for creating lasting memories.

Make Your Visit Unforgettable
Attending the Cape Town Beverage Show is just one way to dive into the city’s vibrant lifestyle. From exploring nearby attractions to dining at local favourites, there’s so much to enjoy in Cape Town. If you’re visiting for the festival, make the most of your stay by booking comfortable and convenient accommodation at Shore2Please.